Impact Report SPREADS 121223 - Flipbook - Page 25
Cran昀椀eld Trust On Call
Cran昀椀eld Trust On Call supports
charity leaders with critical and
challenging issues that do not
require a full consultancy project.
Through a call and conversation with a subject-matter
expert volunteer, charity leaders share particular
challenges that need immediate attention. On the call,
they explore possible solutions to problems, which
help to provide clarity and con昀椀dence, enabling charity
leaders to address the challenges.
We offered the opportunity to book an On Call
conversation at key times of the year, including in May,
Cran昀椀eld Trust’s Charity Management Month, and in
Small Charity Week in June.
177
charity leaders received On Call
advice in the last year
65
volunteers supported On Call
100%
of charity callers would use On Call again
100%
would recommend On Call to other organisations
98%
felt that the call had helped
to resolve their problem or question
For the 昀椀rst time this year, we also offered charities a
diagnostic conversation through the On Call service.
Regional Managers talked through our Journey to
Excellence questions with each charity client. The
answers the charity leaders gave to the questions helped
them to identify a baseline position for the charity,
identifying strengths, and clarifying future development
priorities. These diagnostic On Calls accounted for 24%
of the overall number during the year.
Most calls this year were on 昀椀nance topics (27%), closely
followed by the diagnostic calls. We saw a drop in the
number of calls on strategy and planning during the year
as this area was mostly addressed through consultancy
projects. Governance and people management were
also important areas addressed through On Call.
5% 3%
5%
On Calls by topic area
27%
10%
• Finance
• Organisational diagnostic
• Governance
• Strategy and planning
24%
13%
• People management
• IT
13%
• Other
• Marketing and communications
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