Impact Report SPREADS 121223 - Flipbook - Page 37
Information resources
For the 昀椀rst time this year, we
introduced a Charity Management
Month in May.
Most watched videos
An interview with Professor David Clutterbuck
An interview with Cran昀椀eld Trust mentor, Karen Plum
Cash 昀氀ow forecasting during the cost of living crisis
Charity management matters:
research 昀椀ndings revealed
We created this month to raise awareness of the services
we offer and to encourage leaders and managers to
prioritise organisation and management development.
During the month we shared and signposted to learning
resources to help build con昀椀dence and capability
amongst leaders and managers in the sector.
The top pages visited during the month were those
proactively shared during the campaign.
In total we responded to 1,122 enquiries during
the year of which 48% became consultancy projects
or mentoring assignments. We signposted 177 enquiries
from charities outside our welfare remit to other sources
of support. Charities which contact Cran昀椀eld Trust
never leave without some form of advice or signposting
to other services or information resources (our own
or others).
These included Top 10 昀椀nancial ratios (449 page views),
Fighting the Finance Crisis Guide (323 views), and the
refreshed on-demand webinar library (213 views).
The Three Year Business Plan template was the overall
top download on the website during the campaign
period.
“Cran昀椀eld Trust always provides excellent support and
information, guiding our charity as we navigate the current
challenges. Their support is always relevant and appropriate
to the changing tides of the charity sector.”
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